Brixton Marketing will develop and distribute advanced marketing strategies, host immersive events that exploit latest developments in IT, and provide sophisticated investor relations that go beyond the typical PR-style service. It will initially offer these services to the venture capital (VC) industry, which management believes is optimally placed to benefit from improvements on current, outdated formats.

Overview
Across all sectors, businesses are striving to stand out and create meaningful connections with their increasingly sophisticated and technologically savvy customers. Typically, this has been achieved with a combination of traditional marketing, speaker and screen events, and a PR-influenced investor relations.

But things have changed
Engaging prospective clients has become more challenging. Remote working technologies and stricter regulations is making it harder to identify and approach prospective clients; the outdated traditional event format is failing to grip its audience; and a landscape of rising regulation favours larger firms that have greater resource and infrastructure—but not necessarily better investment records.

Brixton Marketing believes the solution lies in offering an integrated package of refined, advanced marketing strategies that harness interactive technology, and may include:

i. AI data management tools that can wield the plethora of data on social media.
ii. Immersive events with personalised content designed to grab audiences and foster deep
engagement.
iii. Investor relations executed by staff with real, credible first-hand investment experience.

This shift in business practice is creating opportunities for nimble, creative, and hard-working entrants like Brixton Marketing to disrupt the status quo and redefine the vital triad of marketing/events/investor relations, thereby stimulating economic activity. Businesses are increasingly recognising the commercial value of qualified leads in this high-volume data environment; stimulated by highly memorable, high-impact events; and informed and enlightened by investor relations of real-life credibility. Companies, like Brixton Marketing, that can work with them on this journey, are bound to thrive.